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Free Exhibition training & skills enhancement eJournal. Ideas, comments, case studies. Secure, double opt-in.
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For Corporates, SMEs, Associations, Organisers. Keynote Speaking, Consulting, In-house Training, "Train-the-Trainer". "Standard" or customised just for you!
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Share highly acclaimed seminars & workshops with fellow Exhibitors. Easy-to-learn & use ideas & methods to substantially improve exhibiting results!
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Learn at your own pace. Share with your Team! Packaged DVD, CD.
Learn & review anywhere.
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Successful Exhibiting Strategies...
- At Tradeshows & Consumer Shows - Everywhere!
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Pretend (for a moment) that you’re a Potential Buyer at a trade show or consumer show....
- Note that most Exhibitors ignore you - & be inspired!
- Observe many exhibitors selling at exhibitions are so aggressive that you want to flee – & be enthusiastic!
- Notice that few exhibitors follow leads up, even when you are burning to buy – & be totally ecstatic!
This treatment of Buyers is normal at tradeshows, consumer shows & fairs worldwide!
And it's your key to being highly successful at your own event marketing!
Exhibition marketing researchers at the Centre for Exhibition Industries Research (www.ceir.org) & Exhibit Surveys (www.exhibitsurveys.com) report that few exhibitors know how to capture more than a handful of available opportunities.
- Less than 50% of Exhibitors have Show Objectives. So what do they aim to achieve?
- 25% of those that do, forget them on the show floor. It gets so busy...
- Less than 20% of all of show leads are ever followed up. Over 80% - wasted!
Exhibitors are simply not trained to think “exhibiting”. Few universities offer more than “token” exhibition training in their curricula so marketing professionals must either make it up as they go or become “self-taught” as best they can.
In fact the ONLY university-affiliated professional certification program in the exhibit marketing industry is CTSM (Certified Trade Show Marketer – www.ctsm.com )
Best of Show™ bridges the gap with exhibit marketing programs created by CTSM qualified trainer, Colin Green.
- Training, Workshops & Skills Development for Trade Show marketing & Consumer Show marketing
- In-house private sessions
- Public seminars – everyone welcome!
- Distance training – DVDs, webinars and more
- Consulting, strategic planning, sales, training
- What do you need? If it’s exhibiting, we can help!
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The Seminars are for EVERYONE involved in exhibiting at Trade and Consumer Shows, worldwide. We strive to address the needs of every relevant level and function for organisations of every size. Corporations, Governments, Small Businesses.
• Government Department Officers • Senior Managers • Business Owners • Marketing Managers • Sales & Technical Staff • Mission Organisers & Delegates •
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"Our exhibit at the Business and Franchising Expo in Brisbane was a raging success. Many thanks to your "Best of Show" seminar. Our editorial in the Courier Mail was the very first article published in the lift-out about the show and we received positive enquiries and contacts because of it. I now understand the importance of pre-show advertising"
Ray Richardson, Managing Associate, Global Gold Associates, QLD
www.globalgold.com.au
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