REAL-LIFE Case Studies!

Best of Show focusses very hard on exhibitor training that REALLY WORKS at trade shows & consumer shows.  Theory is fine - but it must be backed with solid reality too!

So to keep right in the "real world" we often interview real, live trade & consumer show practitioners, record the conversation & have it "transcripted" .

Here we share these real-life experiences with our our free eJournal subscribers.

Why don't YOU subscribe too? Case studies, ideas, tips, exhibitor training seminars, workshops... It's totally free and YOU have total control over your details! 

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Here is the Index to recent Interviews.  We update this section often!

Exhibitor Interviews
Real Wealth Australia	How this exhibitor used seminar speaking opportunities to greatly boost sales, leads & referals from magazines & fellow exhibitors!
Rocket Property Group	This first-time exhibitor exhibited just as the property market crashed! Share how they succeeded first time up in a very difficult market!
The Sleep Store	This exhibitor successfully works from home, selling their their products online.  Share how they blend online with national - and soon INTERNATIONAL shows!
Show Organizer Interviews
Caravan & Camping Assn of SA	The CEO of two highly successful Consumer Shows discusses how exhibitors everywhere can substantially enhance results.
Exhibit Promotion Specialists
David Welzman	David is an Exhibition Infotainer.  He uses a clever blend of entertainment & information techniques to stop & sort the audience.
Show Contractor Interviews
PrintSmart Graphics	The CEO of a stand building company discusses successful exhibit stand attributes.  Also how it supports top exhibit staff.
Info Salons	Jo-Anne Kelleway, CEO of Info Salons discusses Electronic Lead Collection Systems & the technology supporting them.
Show Attendee (Buyer) Interviews
"Big Dave" Staughton	Dave Staughton's an experienced, high-value Buyer. He shares what attracts him to Exhibitors.  And what repels him too!