Who Benefits from the Seminars?

The Seminars are for EVERYONE involved in exhibiting at Trade and Consumer Shows, worldwide. We strive to address the needs of every relevant level and function for organisations of every size. Corporations, Governments, Small Businesses.

• Government Department Officers • Senior Managers • Business Owners •
• Marketing Managers • Sales & Technical Staff • Mission Organisers & Delegates •

Senior Managers & Business Owners

Provide vision, direction and funding. Require plans, feedback and a solid bottom line. See the modules in "Right for YOUR Business?" and "Marketing and Measuring"...

Marketing & Communications Managers

Make vision reality. Require clear objectives, cost containment, integration of marketing methods/media, positioning and the best possible results from Staff. All yesterday... See the modules in "Right for YOUR Business?", "Planning your Exhibit" and "Marketing and Measuring". If you have time, accompany your staff to "Training for Exhibit Staff".

Sales & Technical Staff

The public face of the organisation... These key people must know exactly what is required of them and how to perform at the Show. See the modules in "Training for Exhibit Staff". More senior staff, especially those being "groomed" for management need to see the wider picture and all modules are important.

Government Officers

Where much initiative is spawned to implement Government export policies. If the focus is on assisting companies to exhibit, see all modules for a two day seminar. Or "cherry pick" for shorter, tailored Seminars. If you have a Mission to organise, see the modules in the "Missions Seminar"

Associations

Focus on an Industry Sector. If the focus is on assisting companies to exhibit, see all modules for a two day seminar. Or "cherry pick" for shorter Seminars. If you are organising a Mission, the modules in "Missions Seminar"

Need More?

If you have a specific focus (eg if you are part of an international company and your responsibility is Australia only) Contact Us and we will help you with Module selections. If you feel we've missed anything important to you, please DO let us know!